Digital marketing is the use of digital channels, such as search engines, social media, email, and websites, to promote products, services, or brands. It encompasses various strategies and tactics to reach and engage with potential customers online.

Digital marketing is essential because it allows businesses to reach a larger audience, target specific demographics, track and measure campaign performance, and engage with customers in real-time. It is cost-effective compared to traditional marketing methods and offers a higher ROI.

Regularly review and update your strategy to adapt to market changes, new trends, and performance data. Quarterly or bi-annual reviews are recommended.